Do you remember your childhood games? Those that you shared with your friends and neighbors on the street you used to live?
Playing hide and seek, going down the street on a rolling cart, jumping hopscotch, trading cards and bike racing? And do you remember your favorite toys? Those that you never let go and probably are now lost in a dusty corner of your attic ...?! These are the fragments of time that the RUA MACHINES project wants to bring back to the spotlight.
While talking about childhood memories and how they change from generation to generation, RUA MACHINES - a Portuguese company founded by Armando Fontes, Marco Mendes and Victor Rocha - came to light. Together they gave form to a childhood dream. Armando is a fashion designer, Marco a marketing manager and Victor a commercial director - they all have a great passion for motorcycles.
The desire to do something different along with their shared passion led them to childhood memories and the RUA MACHINES concept. Initially, the project focused mainly on motorcycle customizing, turning them into unique pieces as if they came out of a Steve McQueen movie. This "street tracker" cafe racer concept and the vision that the founders have of these machines as the ideal city vehicles associated with the emergence of new lifestyles makes of RUA MACHINES more than the typical workshop.
The symbiosis of modern art with the retro style on the curves of these two-wheeled racing machines, validates the beginning of a new concept of art - the new retro.
This union makes of RUA MACHINES a unique project, allowing the modification of the bikes, making them an extension of the owner's personality and style without ever changing the soul of the machine.
However, RUA MACHINES wants to extend this concept to other machines that were heroes of the streets in their childhood days. Bringing back from the dusty chest the old tricycles, bicycles and skateboards and turning them into cult machines with a touch of their owner's style.
The future of RUA MACHINES follows the road of innovation and creativity, with a widening horizon on the customization area.
The “taylor-made” concept, which is one of the key points of the brand, will be adapted to footwear, clothing and accessories, creating a complete pack, a signature for each customer and motorcycle style.
Playing hide and seek, going down the street on a rolling cart, jumping hopscotch, trading cards and bike racing? And do you remember your favorite toys? Those that you never let go and probably are now lost in a dusty corner of your attic ...?! These are the fragments of time that the RUA MACHINES project wants to bring back to the spotlight.
While talking about childhood memories and how they change from generation to generation, RUA MACHINES - a Portuguese company founded by Armando Fontes, Marco Mendes and Victor Rocha - came to light. Together they gave form to a childhood dream. Armando is a fashion designer, Marco a marketing manager and Victor a commercial director - they all have a great passion for motorcycles.
The desire to do something different along with their shared passion led them to childhood memories and the RUA MACHINES concept. Initially, the project focused mainly on motorcycle customizing, turning them into unique pieces as if they came out of a Steve McQueen movie. This "street tracker" cafe racer concept and the vision that the founders have of these machines as the ideal city vehicles associated with the emergence of new lifestyles makes of RUA MACHINES more than the typical workshop.
The symbiosis of modern art with the retro style on the curves of these two-wheeled racing machines, validates the beginning of a new concept of art - the new retro.
This union makes of RUA MACHINES a unique project, allowing the modification of the bikes, making them an extension of the owner's personality and style without ever changing the soul of the machine.
However, RUA MACHINES wants to extend this concept to other machines that were heroes of the streets in their childhood days. Bringing back from the dusty chest the old tricycles, bicycles and skateboards and turning them into cult machines with a touch of their owner's style.
The future of RUA MACHINES follows the road of innovation and creativity, with a widening horizon on the customization area.
The “taylor-made” concept, which is one of the key points of the brand, will be adapted to footwear, clothing and accessories, creating a complete pack, a signature for each customer and motorcycle style.